Digital Marketing
Digital Marketing Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Maximize your digital marketing Use Mailchimp to promote your brand, reach your target audience, and grow your business. Sign Up Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. What is digital marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing. Inbound marketing versus digital marketing Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more. The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal. Why is digital marketing important? Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone. From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses. B2B versus B2C digital marketing Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer) companies, but best practices differ significantly between the 2. Here’s a closer look at how digital marketing is used in B2B and B2C marketing strategies. B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase. B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C. Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers. Types of digital marketing There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a serch engine results page (SERP). Today, the most important elements to consider when optimizing a web page for search engines include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes
How Will Artificial Intelligence Affect Jobs 2024-2030
How Will Artificial Intelligence Affect Jobs 2024-2030 MARK TALMAGE-ROSTRON JANUARY 10, 2024 · 13 MIN READ ARTIFICIAL INTELLIGENCEONLINE JOBSTECH JOBSUPSKILLRESKILL You would have been living under a rock if you did not know how artificial intelligence is set to affect jobs in 2024-2030. AI like ChatGPT seems to be stealing all of the headlines at the moment, Google unveiled new AI software to build presentations, analyze and enter data, and write content, and there are so many more AI tools like Gamma and Numerous AI. Those that are resisting, rather than riding the crest of the wave will not be making hey whilst the sun shines when it comes to landing in-demand jobs in the next 6 years and enjoying job growth. AI will be taking some jobs, but it will be creating new ones! Here are the most likely jobs that artificial intelligence will affect from 2024-2030: How artificial intelligence will change the world Will AI help the world or hurt it? Like any controversial subject, there will always be people who are for it, and those that are against it. Artificial Intelligence is no different. In fact, as new ai tools are introduced, and the news around them grows, so the division between the two camps will grow with it. Many market research analysts say that AI has the potential to bring about numerous positive changes in society, including enhanced productivity, improved healthcare, and increased access to education. But we need to adapt right now. Others will say, mostly those working in human work types of jobs that are manually repetitive, that ai and robotics is a disruptive force and when it comes to the future of jobs it merely serves to steal jobs. But robots and ai technologies can and will create a great many new vocations and help solve complex problems and make our daily lives easier and more convenient. The jury is not yet out on this, but the leaning is more toward ai being a positive force rather than a negative one. How will AI affect jobs and the economy? McKinsey global institute says that at the global average level of adoption and absorption and advances in ai implied by their simulation, AI has the profound impact to deliver additional global economic activity of around $13 trillion in the foreseeable future and by 2030, or about 16% higher cumulative GDP compared with today. This amounts to 1.2% additional GDP growth per year. If delivered, this impact would compare well with that of other general-purpose technologies through history. This will mainly come from substitution of labor by automation and increased innovation in products and services. The same report went on to say that By 2030, the average simulation shows that some 70% of companies will have embraced the ai revolution and adopted at least one type of AI technology but that less than half will have fully absorbed the five categories. Forbes say ai has the potential to be among the most disruptive technologies across global economies that we will ever develop. How will artificial intelligence affect society and future? Forbes says that the future of AI brings endless possibilities and applications that will help simplify our lives to a great extent. It will help shape the future and destiny of humanity positively, whilst Bernard Marr & Co says that the transformative impact of artificial intelligence on our society will have far-reaching economic, legal, political and regulatory implications on all types of jobs and industries that we need to be discussing and preparing for. Others in the know say that AI has the potential to bring about numerous positive changes in society both now and in the future, including enhanced productivity, improved healthcare, and increased access to education. AI-powered technologies can also help solve complex problems and make our daily lives easier and more convenient. How Will AI Affect Jobs – How many jobs will AI replace by 2030 Artificial intelligence (AI) could replace the equivalent of 300 million full-time jobs, a report by investment bank Goldman Sachs says. It could replace a quarter of work tasks in the US and Europe but may also mean new jobs and a productivity boom. And it could eventually increase the total annual value of goods and services produced globally by 7%. The report also predicts two-thirds of jobs in the U.S. and Europe “are exposed to some degree of AI automation,” and around a quarter of all jobs could be performed by AI entirely. Researchers from the University of Pennsylvania and OpenAI found some educated white-collar workers earning up to $80,000 a year are the most likely to be affected by workforce automation. Forbes also says that According to an MIT and Boston University report, AI will replace as many as two million manufacturing workers by 2025. A study by the McKinsey Global Institute reports that by 2030, at least 14% of employees globally could need to change their careers due to digitization, robotics, and AI advancements What jobs are most likely to be automated? 1. Customer service representative Most human customer service interactions are no longer done by phone with human employees manning the lines. Most of the time, the queries and problems of customers are repetitive. Answering these queries does not require high emotional or social intelligence. Therefore, AI can be used to provide automated responses to frequently asked questions. 2. Receptionists The majority of companies across the world are now using robots at their reception. Even the calls are being managed by AI now. For example, AimeReception can see, listen, understand, and talk with guests and customers. 3. Accountants/Bookkeepers Many companies are now using automation and ai for their bookkeeping practices. AI-powered bookkeeping services provide an efficient accounting system and flexibility and security, considering that they are available as cloud-based services. Using ai algorithms, AI will ensure the data is collected, stored, and analyzed correctly. Using an AI accounting service is significantly less costly than paying an employee’s salary to do the same job. Are you ready to take your career to the next level? Nexford’s Career Path Planner takes
Digital Marketing
Digital Marketing Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Maximize your digital marketing Use Mailchimp to promote your brand, reach your target audience, and grow your business. Sign Up Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. What is digital marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing. Inbound marketing versus digital marketing Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more. The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal. Why is digital marketing important? Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone. From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses. B2B versus B2C digital marketing Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer) companies, but best practices differ significantly between the 2. Here’s a closer look at how digital marketing is used in B2B and B2C marketing strategies. B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase. B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C. Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers. Types of digital marketing There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a serch engine results page (SERP). Today, the most important elements to consider when optimizing a web page for search engines include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes
Digital Marketing
Digital Marketing Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Maximize your digital marketing Use Mailchimp to promote your brand, reach your target audience, and grow your business. Sign Up Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy. A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. What is digital marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing. Inbound marketing versus digital marketing Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. Digital marketing considers how individual tools or digital channels can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more. The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal. Why is digital marketing important? Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone. From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses. B2B versus B2C digital marketing Digital marketing strategies work for B2B (business to business) as well as B2C (business to consumer) companies, but best practices differ significantly between the 2. Here’s a closer look at how digital marketing is used in B2B and B2C marketing strategies. B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase. B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C. Take a look at your current audience to create well-informed and targeted online marketing campaigns. Doing so ensures your marketing efforts are effective and you can capture the attention of potential customers. Types of digital marketing There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a serch engine results page (SERP). Today, the most important elements to consider when optimizing a web page for search engines include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This
How Will Artificial Intelligence Affect Jobs 2024-2030
How Will Artificial Intelligence Affect Jobs 2024-2030 MARK TALMAGE-ROSTRON JANUARY 10, 2024 · 13 MIN READ ARTIFICIAL INTELLIGENCEONLINE JOBSTECH JOBSUPSKILLRESKILL You would have been living under a rock if you did not know how artificial intelligence is set to affect jobs in 2024-2030. AI like ChatGPT seems to be stealing all of the headlines at the moment, Google unveiled new AI software to build presentations, analyze and enter data, and write content, and there are so many more AI tools like Gamma and Numerous AI. Those that are resisting, rather than riding the crest of the wave will not be making hey whilst the sun shines when it comes to landing in-demand jobs in the next 6 years and enjoying job growth. AI will be taking some jobs, but it will be creating new ones! Here are the most likely jobs that artificial intelligence will affect from 2024-2030: How artificial intelligence will change the world Will AI help the world or hurt it? Like any controversial subject, there will always be people who are for it, and those that are against it. Artificial Intelligence is no different. In fact, as new ai tools are introduced, and the news around them grows, so the division between the two camps will grow with it. Many market research analysts say that AI has the potential to bring about numerous positive changes in society, including enhanced productivity, improved healthcare, and increased access to education. But we need to adapt right now. Others will say, mostly those working in human work types of jobs that are manually repetitive, that ai and robotics is a disruptive force and when it comes to the future of jobs it merely serves to steal jobs. But robots and ai technologies can and will create a great many new vocations and help solve complex problems and make our daily lives easier and more convenient. The jury is not yet out on this, but the leaning is more toward ai being a positive force rather than a negative one. How will AI affect jobs and the economy? McKinsey global institute says that at the global average level of adoption and absorption and advances in ai implied by their simulation, AI has the profound impact to deliver additional global economic activity of around $13 trillion in the foreseeable future and by 2030, or about 16% higher cumulative GDP compared with today. This amounts to 1.2% additional GDP growth per year. If delivered, this impact would compare well with that of other general-purpose technologies through history. This will mainly come from substitution of labor by automation and increased innovation in products and services. The same report went on to say that By 2030, the average simulation shows that some 70% of companies will have embraced the ai revolution and adopted at least one type of AI technology but that less than half will have fully absorbed the five categories. Forbes say ai has the potential to be among the most disruptive technologies across global economies that we will ever develop. How will artificial intelligence affect society and future? Forbes says that the future of AI brings endless possibilities and applications that will help simplify our lives to a great extent. It will help shape the future and destiny of humanity positively, whilst Bernard Marr & Co says that the transformative impact of artificial intelligence on our society will have far-reaching economic, legal, political and regulatory implications on all types of jobs and industries that we need to be discussing and preparing for. Others in the know say that AI has the potential to bring about numerous positive changes in society both now and in the future, including enhanced productivity, improved healthcare, and increased access to education. AI-powered technologies can also help solve complex problems and make our daily lives easier and more convenient. How Will AI Affect Jobs – How many jobs will AI replace by 2030 Artificial intelligence (AI) could replace the equivalent of 300 million full-time jobs, a report by investment bank Goldman Sachs says. It could replace a quarter of work tasks in the US and Europe but may also mean new jobs and a productivity boom. And it could eventually increase the total annual value of goods and services produced globally by 7%. The report also predicts two-thirds of jobs in the U.S. and Europe “are exposed to some degree of AI automation,” and around a quarter of all jobs could be performed by AI entirely. Researchers from the University of Pennsylvania and OpenAI found some educated white-collar workers earning up to $80,000 a year are the most likely to be affected by workforce automation. Forbes also says that According to an MIT and Boston University report, AI will replace as many as two million manufacturing workers by 2025. A study by the McKinsey Global Institute reports that by 2030, at least 14% of employees globally could need to change their careers due to digitization, robotics, and AI advancements What jobs are most likely to be automated? 1. Customer service representative Most human customer service interactions are no longer done by phone with human employees manning the lines. Most of the time, the queries and problems of customers are repetitive. Answering these queries does not require high emotional or social intelligence. Therefore, AI can be used to provide automated responses to frequently asked questions. 2. Receptionists The majority of companies across the world are now using robots at their reception. Even the calls are being managed by AI now. For example, AimeReception can see, listen, understand, and talk with guests and customers. 3. Accountants/Bookkeepers Many companies are now using automation and ai for their bookkeeping practices. AI-powered bookkeeping services provide an efficient accounting system and flexibility and security, considering that they are available as cloud-based services. Using ai algorithms, AI will ensure the data is collected, stored, and analyzed correctly. Using an AI accounting service is significantly less costly than paying an employee’s salary to do the same job. Are you ready to take your career to the next level? Nexford’s Career Path Planner takes
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